If much of your value is tied up in reputation, as Apple's is, I don't see how you can rush into AI in its current state. It's too risky. If Grok tweets something racist, yeah that's bad but people will move on. If an agent on someone's iPhone leaks sensitive personal information or drains their bank account on mistaken purchases, that's a massive hit on Apple's rep.
If much of your value is tied up in reputation, as Apple's is, I don't see how you can rush into AI in its current state. It's too risky. If Grok tweets something racist, yeah that's bad but people will move on. If an agent on someone's iPhone leaks sensitive personal information or drains their bank account on mistaken purchases, that's a massive hit on Apple's rep.
https://archive.is/iC2HC