I built an experiment to test whether we've already given up on privacy.
It's a fake "face twin finder" — a website that supposedly finds strangers who look like you. Someone pastes a public link to a friend's photo. AI generates the lookalikes. They send their friend a link.
Their friend clicks it. A website they've never visited instantly shows them strangers who look just like them. They never uploaded a photo. Never signed up. Never consented to anything.
Nobody questioned how the site got their face. Nobody asked about the database of millions of faces it would need. Nobody worried their face was probably just added to it.
They just shrug and keep scrolling.
Before you say "isn't sharing someone's photo the problem?" — that's the point. The photo was already public. Already scrapable. Already trainable. This just forced someone to notice. The reveal shows them the exact URL their photo came from. All data deleted within 24 hours.
Has anyone else tested how people respond to AI-generated identity tools?
I built an experiment to test whether we've already given up on privacy.
It's a fake "face twin finder" — a website that supposedly finds strangers who look like you. Someone pastes a public link to a friend's photo. AI generates the lookalikes. They send their friend a link.
Their friend clicks it. A website they've never visited instantly shows them strangers who look just like them. They never uploaded a photo. Never signed up. Never consented to anything.
Nobody questioned how the site got their face. Nobody asked about the database of millions of faces it would need. Nobody worried their face was probably just added to it.
They just shrug and keep scrolling.
Before you say "isn't sharing someone's photo the problem?" — that's the point. The photo was already public. Already scrapable. Already trainable. This just forced someone to notice. The reveal shows them the exact URL their photo came from. All data deleted within 24 hours.
Has anyone else tested how people respond to AI-generated identity tools?