I’m thinking about pricing as more than a conversion lever, but as a commitment mechanism.
For apps that require ongoing effort from users, could higher upfront prices actually improve engagement by forcing a more deliberate purchase decision?
I’ve seen hints of this effect while experimenting with pricing on a paid app, but I’m curious whether others have observed something similar, or if there’s research that supports or contradicts this idea.
I’m thinking about pricing as more than a conversion lever, but as a commitment mechanism.
For apps that require ongoing effort from users, could higher upfront prices actually improve engagement by forcing a more deliberate purchase decision?
I’ve seen hints of this effect while experimenting with pricing on a paid app, but I’m curious whether others have observed something similar, or if there’s research that supports or contradicts this idea.