This article directs it's attention to email spam which is indeed an issue.
"What happens next?
Once human attention becomes a gated resource, the prize is no longer reaching the human directly but tricking the gatekeeper into passing the message through."
That is where blog comment spam sits, and there a lot of blogs.
I wrote this in Nov 2007 and it persists today, across blogs and pretty much anywhere else that allows comments.
Blog comment spam was already 'optimizing for the gatekeeper', not the reader. For email what's new is that the primary gatekeeper is becoming the an agent itself, not a filter sitting at the edge.
This article directs it's attention to email spam which is indeed an issue.
"What happens next? Once human attention becomes a gated resource, the prize is no longer reaching the human directly but tricking the gatekeeper into passing the message through."
That is where blog comment spam sits, and there a lot of blogs.
I wrote this in Nov 2007 and it persists today, across blogs and pretty much anywhere else that allows comments.
https://akismet.com/blog/it-really-is-spam/
Part of the continuing problem is that, for blogs, Akismet is effectively paywalled (One ad? You pay). Alternatives exist - use them.
What we have now though is spammers creating blogs then setting AI to comment on those blogs promoting spam and comments which then promote that spam.
It's a cesspit.
Don't read the comments.
Yeah, this is exactly the same dynamic!!
Blog comment spam was already 'optimizing for the gatekeeper', not the reader. For email what's new is that the primary gatekeeper is becoming the an agent itself, not a filter sitting at the edge.