They definitely want to. Old Reddit is simple, efficient, and mostly free of the obnoxious limitations and extra 'features' found on the new design. It's the exact opposite to what a company pushing a mobile app wants to see.
But they're in an interesting situation where they can't really get rid of it, because many of the site's power users are using it. Subreddit moderators use it for tools that aren't available in the new interface, regular submitters have kept using it for decades, etc.
So, they're kinda stuck. They want to kill it, realise that doing so would be a terrible PR move, and are hence trying desperately to 'encourage' said existing users to move over or leave.
Short answer : Yes. Long Answer : Yeeeeeeeeeeeeeeeeessssssssssssssssssssssss!
They have cut off 3rd party API's and now forcing accounts on old.reddit. It is only a matter of time until they make accounts mandatory to view in the same way every other social media service does.
They are the same as every other social media company but have had a much longer runway of good will that has carried them for a while. Alas, I think that runway is almost gone.
As far as I can tell, the only reason old.reddit exists is to avoid the bad PR they’ll get from killing it. They seem to be trying to make things worse and worse, to lose the users through attrition, so the eventual shutdown is a non-event.
Also, maybe they learned something from Digg v4. That was a hard cut over, users hated it, but they had no way to revert and it killed the site. They’re probably trying to avoid that as well.
Not just that but they are trying to force you to the all or login. I stopped posting on reddit years ago but still browse it and just get use the app or login messages
You are a bad user to them. You are not a high value user that is valuable, registering with your real, non throwaway email that consumes meme slop and stolen content without ad blockers.
I'm pretty sure they would face a user revolt over killing old.reddit but I also know they give zero fs about user revolts. I also know that they are not suddenly doing super well because of all of the enshittification they've done and it's pointless but I am equally sure it will continue.
They definitely want to. Old Reddit is simple, efficient, and mostly free of the obnoxious limitations and extra 'features' found on the new design. It's the exact opposite to what a company pushing a mobile app wants to see.
But they're in an interesting situation where they can't really get rid of it, because many of the site's power users are using it. Subreddit moderators use it for tools that aren't available in the new interface, regular submitters have kept using it for decades, etc.
So, they're kinda stuck. They want to kill it, realise that doing so would be a terrible PR move, and are hence trying desperately to 'encourage' said existing users to move over or leave.
Short answer : Yes. Long Answer : Yeeeeeeeeeeeeeeeeessssssssssssssssssssssss!
They have cut off 3rd party API's and now forcing accounts on old.reddit. It is only a matter of time until they make accounts mandatory to view in the same way every other social media service does.
They are the same as every other social media company but have had a much longer runway of good will that has carried them for a while. Alas, I think that runway is almost gone.
As far as I can tell, the only reason old.reddit exists is to avoid the bad PR they’ll get from killing it. They seem to be trying to make things worse and worse, to lose the users through attrition, so the eventual shutdown is a non-event.
Also, maybe they learned something from Digg v4. That was a hard cut over, users hated it, but they had no way to revert and it killed the site. They’re probably trying to avoid that as well.
Do we know if the number of people using old reddit is significant enough?
Not just that but they are trying to force you to the all or login. I stopped posting on reddit years ago but still browse it and just get use the app or login messages
Something new will come along soon enough
You are a bad user to them. You are not a high value user that is valuable, registering with your real, non throwaway email that consumes meme slop and stolen content without ad blockers.
I'm pretty sure they would face a user revolt over killing old.reddit but I also know they give zero fs about user revolts. I also know that they are not suddenly doing super well because of all of the enshittification they've done and it's pointless but I am equally sure it will continue.
Some more discussion:
Tell HN: Old Reddit Now Requires Login
https://news.ycombinator.com/item?id=48983857